The Ad Council partnership is extremely important and meaningful to us. It allows us to continue to share accurate and educational information from the Ad Council while continuing to inspire our Pinners. Our missions align perfectly.

Sparking progress on key public initiatives in partnership with the Ad Council team is an important and fulfilling part of my career and charter as a purpose-driven marketer. We've collaborated on thoughtful and innovative ways to raise awareness and participation through the Twitter platform, elevated the conversation, and had fun in the process. So much more to do but I'm proud of the strides we continue to make together.

Given our demographic, we have a unique responsibility to provide Snapchatters with content, creative tools and experiences on some of the most important issues we face today. We're grateful for our partnership with AdCouncil for providing creative, messaging and campaign expertise that helps us thoughtfully approach how we support our community as they use Snapchat to express themselves and stay connected with their close friends and loved ones.

By working with Ad Council, we are able to promote some of the most important causes and organizations of our time through impactful storytelling on Facebook and Instagram. With the inspirational campaigns produced by Facebook’s Creative Shop alongside our marketing and measurement efforts, we are able to deliver on the promise of ‘advertising for good’ by connecting people across America with the causes that Ad Council supports.

Working with Ad Council is a true pleasure because everyone is so passionate and dedicated to making a significant impact on society. The causes are ones that make a difference, and the organization is able to bring everyone in the industry together to work towards the same goals. Partnering with Ad Council allows us to do our part and contribute meaningfully, which we feel is our responsibility.