Where creativity and
cause converge
The Ad Council has created some of the most iconic campaigns in advertising history. Smokey Bear. Friends Don’t Let Friends Drive Drunk. A Mind is a Terrible Thing to Waste. Love Has No Labels. We also have a long history of leading life-saving communications in times of national crisis, from World War II to September 11th, from Hurricane Katrina to COVID-19.
The History of Our COVID-19 Vaccine Education Initiative
Read all about how our unprecedented effort, involving more than 300 partners, unfolded in real time.
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Our History
Ad Council’s public service campaigns have been raising awareness, inspiring action and saving lives for more than 75 years. Whether was helping to prevent polio in the ‘50s, racial discrimination in the ‘60s or AIDS in the ‘80s--we have always tackled the most pressing issues of the day.
HOW WE WORK
The Ad Council is the only organization that uses communications to solve social issues at scale. We’re committed to strengthening the health, education and safety of our country. Our proven model amplifies our partners’ reach and investment, exponentially maximizing our collective social-good impact. Here’s how we work on our adoption from foster care campaign.
Cause
We identify a critical cause with our nonprofit, government agency and brand partners.
Strategy
We use a research-based strategy to develop the right approach and message for the right audience.
Content
We partner with the most creative companies in the world — advertising and marketing; linear and digital media; entertainment and tech — to develop world-class creative content.
Reach
We work with media, talent and tech to reach the right audience at the right time.
Impact
With every issue-based campaign, we create a lasting impact on American life.
How we decide what to work on
How do we create meaningful change? Our vetting process begins well before we take on a cause.
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NonpartisanWe are nondenominational and nonpartisan, and we don't lobby or influence legislation.
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NationalAn Ad Council issue is national in scope, with a message that’s relevant to communities throughout the country.
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CrucialAn Ad Council issue warrants donated time and media space.
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MeasurableWe establish clear objectives that can be met and measured.
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ActionableWe don’t just spotlight an issue—we show people direct actions they can take immediately.
SOUND LIKE THE CULTURE FOR YOU?
Check out the latest job opportunities at the Ad Council.
Our Advisors
As vocal supporters of the Ad Council in their own businesses and communities, our Board of Directors and Leadership Council are crucial for the Ad Council's impact.
Our Partners
Creating change at scale is only possible due to our vast, one-of-a-kind network of partners across media and tech, marketing and advertising, entertainment, government, foundations, and the nonprofit world.
Our Team
The Ad Council is a team of passionate people dedicated to driving social change. That starts with our leaders.
CREATIVITY. CAUSES. AND YOU.
Together we can do so much. Let’s talk about how we can partner to help change the world.