News & Press Releases

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National Public Service Advertisements Encourage Safe Gun Storage to “End Family Fire”
March 23, 2023
Includes special welcome by renowned actor/TV host Mario Lopez! Brought to you by the Ad Council, Pivotal Ventures, and the Huntsman Mental Health Institute
March 23, 2023
Annual Competition Finds Fresh Voices While Strengthening Mental Health in Communities of Color
March 7, 2023
As part of a broader effort to tackle America’s overdose crisis, the dynamic new effort arms parents with life-saving resources and prepares them to have proactive conversations about the dangers of fentanyl with their children
December 14, 2022
Honoring Walmart President & CEO Doug McMillon and hosted by ABC News’ Juju Chang and ESPN’s Hannah Storm, the event raised a record-breaking $7 million for the nonprofit’s national social impact efforts
December 2, 2022
Research from Ad Council Research Institute identifies messengers Americans trust to become aware of, informed about and inspire personal action on key social issues
November 17, 2022
Esteemed senior marketing and media executives join the organization’s leadership to drive impact on the country’s most pressing social issues
November 10, 2022
Huntsman Mental Health Institute Makes Lead $15 Million Contribution
November 7, 2022
Amid rising suicide rates among young adults, the campaign from AFSP, The Jed Foundation and the Ad Council provides resources to start conversations around mental health, with an emphasis on reaching Black and Hispanic/Latine youth
October 25, 2022
The first phase of a broad effort tackling America’s overdose crisis targeting youth taps former drug dealers to deliver the facts on fentanyl in a new platform, “Real Deal on Fentanyl,” created by JOAN Creative.
October 18, 2022
The “Emerging Leaders Fellowship Program” prepares and empowers historically excluded groups for careers in advertising and marketing.
October 14, 2022
PSAs highlight how getting an annual flu shot is the best way to reduce your risk from flu and its potentially serious complications, protect your loved ones, and enjoy the holiday season
October 12, 2022
The new national study from Paramount Media Networks & MTV Entertainment Studios and the Ad Council Research Institute provides organizations with tools to motivate voter turnout Abortion rights is the top issue among young people, followed by women’s rights, healthcare and the economy
October 4, 2022
Nonprofits the Ad Council and Opportunity@Work lead landmark partnership of employers, talent developers and nonprofits on behalf of the majority of U.S. workers without a bachelor’s degree
October 3, 2022
Now in its 18th year, this impactful campaign has contributed to more than 900,000 children and youth that have been adopted from the U.S. foster care system
September 20, 2022
In Collaboration with the Ad Council, AFSP, The Jed Foundation, Caleb Cares Foundation & USC, New Student-Produced Public Service Advertisement Encourages Young Adults to Check in on Their Friends
September 7, 2022
FEMA will also visit Howard University for series of events to kick off National Preparedness Month and announce the new campaign
September 1, 2022
American Lung Association, Ad Council raise awareness among parents and their kids about vaping with new PSAs created by Hill Holliday
August 9, 2022
First Phase of New Research Reveals Voter Motivations, Knowledge and Predicted Turnout Ahead of Upcoming Elections
August 5, 2022
New York, July 20, 2022 – Jacki Kelley, CEO of dentsu Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Linda Yaccarino, Chairman, Global Advertising and Partnerships of NBCUniversal, and will serve in the role until June 30, 2023.
July 20, 2022
NEW YORK, NY, July 14, 2022 — The Ad Council today announced that Walmart CEO Doug McMillon will be recognized for his outstanding corporate citizenship at the organization’s 68th Annual Public Service Award Dinner on December 1, 2022. The event will be held at the Glasshouse in New York City.
July 14, 2022
The Organization’s “Creators for Good” Program Expands Capabilities to Address the Nation’s Most Pressing Issues
July 6, 2022
Sesame Workshop, the Ad Council, COVID Collaborative, CDC and American Academy of Pediatrics Collaborate to Provide Answers to Parents’ Questions on Vaccines for Children Aged 6 Months and Up
June 28, 2022
Alongside the George Floyd Memorial Foundation, Cafe Maddy Cab and onePULSE, the Ad Council’s Iconic Diversity, Equity and Inclusion Campaign Shows the Impact Every Individual Can Have when Responding to Injustice
June 23, 2022
Newly Launched Research Arm of the Ad Council Partners with Decision Intelligence Firm Morning Consult to Help Brands, Agencies, and Causes Understand, and Address Topics That Matter
June 21, 2022
New Social and Digital Public Service Advertisements on How STEM Brings the World of the Series to Life – from Costume and Set Design to Directing – Will Debut June 8
June 8, 2022
More than 20 corporate and nonprofit partners have already joined the effort to champion more inclusive, skills-based hiring practices for the 70+ million workers Skilled Through Alternative Routes (STARs)
June 7, 2022
Campaign encourages adults to finish their diploma, as parental literacy can be an early indicator for a child’s success
May 18, 2022
The nonprofit convenes Google, Meta and Snap, along with leading public health organizations to address youth fentanyl awareness and substance use disorders in the fight against nationwide overdose epidemic
May 16, 2022
CHICAGO, IL, May 10, 2022 – This week, the American Lung Association’s LUNG FORCE initiative is celebrating Turquoise Takeover to raise awareness about lung cancer, the nation’s leading cancer killer. As a part of the important observance, the organization, together with the Ad Council and creative agency Hill Holliday, released A Hope Story, a new public service announcement campaign to raise awareness of lifesaving lung cancer screening.
May 10, 2022
NEW YORK, NY, April 29, 2022 — The Ad Council, America’s leader in using the power of communications to drive social change, elected 21 new members to its Board of Directors during its spring meeting held yesterday with both virtual and in-person elements. The non-profit organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, Americas, dentsu, and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.
April 29, 2022
PSA Featuring TODAY’s Anchors to Debut on Super Bowl Sunday
February 11, 2022
“Who Do We Trust With Our Lives?: The Trusted Messenger Study” is the First Public Report from the Newly Formed Ad Council Research Institute
February 3, 2022
Ahead of Valentine’s Day, new collaboration helps bring to light different interpretations of love with the question, “Alexa, what is love?”
February 1, 2022
New PSAs remind the more than 6.5 million-strong community of military veteran caregivers that there are resources to help support their journey
December 9, 2021
Honoring Verizon Chairman and CEO Hans Vestberg and hosted by Terry Crews, Stephanie Ruhle and Kenan Thompson, the event raised a record-breaking $6.4 million for national social good campaigns
December 3, 2021
Now in its 17th year, this successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system.
November 10, 2021
The campaign encourages historically underserved communities to connect with a health care professional about self-monitoring their blood pressure
November 9, 2021
New PSAs from Ad Council and Alzheimer’s Association Remind Families to Discuss Cognition Concerns Early
November 1, 2021
NEW YORK, NY, October 28, 2021 — The Ad Council, America’s leading non-profit organization dedicated to using the power of communications to drive social change, elected 18 new members to its Board of Directors during its fall meeting held virtually yesterday. The organization’s Board is chaired by Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal. Vice Chairs include Jacki Kelley, CEO, dentsu Americas and Diego Scotti, Executive Vice President and Chief Marketing Officer at Verizon.
October 28, 2021
Ahead of Veterans Day, New “Don’t Wait, Reach Out” Effort Encourages Struggling Veterans to Seek Support Before They Get to a Crisis Point
October 26, 2021
New PSAs Work to Empower the Two-Thirds of American Women Who Believe They are Unlikely to Achieve Financial Security in Retirement
October 21, 2021
New PSAs from the Ad Council and COVID Collaborative Speak to Those Still Hesitant About Vaccination Across Rural Communities
October 19, 2021
NEW YORK, NY, October 13, 2021 — The Ad Council announced today that its 67th Annual Public Service Award Dinner will honor Verizon Chairman and CEO Hans Vestberg. The event will be both in-person and streamed online, with the in-person gathering held at the Glasshouse in New York City on December 2, 2021. Platinum sponsors include Adobe, Comcast NBCUniversal, Disney Ad Sales, Facebook, Google and Verizon.
October 13, 2021
Nearly a third of Black and Hispanic adults in the U.S. are undecided about flu vaccination this season due to a perceived lack of susceptibility and questions around how the flu shot interacts with COVID-19 vaccines
October 12, 2021
This Suicide Prevention Month, Brady and the Ad Council Launch “Service Never Stops” PSAs from Facebook Creative Shop and Gig Line Media
September 23, 2021
25 Million Eligible Americans Still Undecided, Young Adults and Parents of Teens Are Critical to Vaccine Acceptance
September 21, 2021
This Child Passenger Safety Week, New PSAs Highlight the Importance of Choosing the Right Car Seat or Booster Seat for a Child’s Age and Size
September 20, 2021
On the heels of the IPCC’s latest report, new campaign responds to research finding that 60% of Americans are concerned about climate change, but only 14% talk about it often
September 14, 2021
Campaign taps creators Anna Wannquist, Donovan Beck, Jamie Grace, Maleah Whitten, Phillip Vu, Pink Sweat$, Sedona Prince, and Tessa Violet to encourage friends to start and continue conversations about mental health this September
September 9, 2021
With a Message of Hope and Unity, the Pope and Six Cardinals and Archbishops from North, Central and South America are Featured in a New PSA Reaching Global Audiences
August 18, 2021
New campaign spotlights 211 helpline and encourages Americans to utilize the resource for assistance accessing federal, state and local aid
July 14, 2021
From Tragedy to Triumph, the New Short-Form Documentary Illustrates the Enduring Legacy of the Men Involved in the Study and its Impact on Public Health
June 30, 2021
Ahead of Father’s Day, Latest PSAs Inspire Dads to Feel More Confident and Involved as Parents
June 16, 2021
New York, NY, June 15, 2021 – The Ad Council, in collaboration with the U.S. Centers for Disease Control and Prevention (CDC), today launched a series of public service announcements (PSAs) emphasizing the importance of mask wearing until you’re vaccinated. The campaign, supported by a grant from The Rockefeller Foundation, is an extension of the national “Mask Up America” campaign, which throughout the pandemic has aimed to increase compliance and acceptance of wearing masks and face coverings as one of the main prevention behaviors in order to slow the spread of COVID-19, and including vaccination, social distancing, and hand washing.
June 15, 2021
Washington, D.C., June 10, 2021 – Ahead of National Get Outdoors Day on June 12, the USDA Forest Service and the Ad Council today announced new public service advertisements (PSAs) from the Discover the Forest campaign. Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. The new creative work highlights the power of authentic storytelling to showcase the value of the forest as a place where families can deepen their connection with each other and with the outdoors. The PSAs culminate in a singular ask: make the forest part of your family’s story.
June 10, 2021
Washington, D.C. (May 20, 2021) – The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips to keep in mind when spending time outdoors. The public service advertising (PSA) campaign emphasizes the role we each play in keeping our safe places safe when enjoying the outdoors this Memorial Day and beyond. As part of the ongoing “Be Outdoor Safe” initiative, the PSAs include wildfire prevention and outdoor safety tips that anyone can use to help protect our public lands.
May 20, 2021
With their unique barriers to vaccination, nearly half (45%) of young adults in America do not feel that they know enough to guide their decision about getting a COVID-19 vaccine
May 13, 2021
The campaign partners with TikTok and Instagram stars Bryce Xavier, Dani Donovan, GegetheJing, Joyce Wert, Liya Hizkias and Shahem, musical group lovelytheband, musicians Alaina Castillo, Daya, Elle Winter, Jensen McRae and Kat Cunning, mental health experts and more to encourage mental health conversations this May
May 11, 2021
NEW YORK, NY, April 29, 2021 – When your child can’t find the words, help them find the lyrics. Today, the national Sound It Out campaign launches with a new album and resources to help parents and caregivers have meaningful conversations about emotional wellbeing with their middle schoolers. The songs will be available across all major streaming platforms and can be heard on the campaign website at, which also offers free expert-vetted resources to guide conversations.
April 29, 2021
Communications Industry Leaders Commit Their Support to Advancing Social Good through Communications
April 26, 2021
Industry veteran will lead the Ad Council’s diversity, equity and inclusion efforts
April 5, 2021
“It’s Up to You” Vaccination Education PSA to Premiere During “56th Academy of Country Music Awards™" Broadcasting Live from Nashville on Sunday, April 18 at 8 p.m. ET/7 p.m. CT on CBS
April 1, 2021
New PSAs encourage fans to get the latest accurate information on the COVID-19 vaccines and feature the exclusive debut of Willie Nelson’s new cover of “I’ll Be Seeing You”
March 23, 2021
Ahead of spring outdoor recreation season, the U.S. Department of Agriculture’s Forest Service, the National Association of State Foresters and the Ad Council today announced a new public service advertisement (PSA) from Smokey Bear’s Wildfire Prevention campaign encouraging Americans to explore nature responsibly by taking steps to prevent wildfires.
March 22, 2021
New partnership urges Americans to have meaningful conversations with one another despite their differences
March 2, 2021
Major brands, media companies, community-based organizations, faith leaders and other trusted messengers to extend reach of message across all channels with a focus on Black and Hispanic communities, who have been hit hardest by the pandemic
February 25, 2021
The Ad Council, Business Roundtable, CDC Foundation, de Beaumont Foundation and Robert Wood Johnson Foundation join forces to empower business community, address health inequities
February 18, 2021
Austin Powers, Casablanca, Harry Potter, The Lord of the Rings, and others are reimagined with characters wearing face masks in new PSA to air across the WarnerMedia ecosystem
February 10, 2021
Centers for Disease Control and Prevention and U.S. Department of Health and Human Services among Groups Helping Healthcare Providers Prepare for Patient Questions Q&A Video Series Features Introduction from Dr. Anthony Fauci
January 12, 2021
New York, NY, January 6, 2021 – Linda Yaccarino, Chairman, Global Advertising and Partnerships, NBCUniversal, has been named Chair of the Ad Council’s Board of Directors. She succeeds David Fischer, Chief Revenue Officer of Facebook, and will serve in the role until June 30, 2022.
January 6, 2021
Centers for Disease Control and Prevention and U.S. Department of Health and Human Services among Groups Helping Healthcare Providers Prepare for Patient Questions Q&A Video Series Features Introduction from Dr. Anthony Fauci
December 29, 2020
Together with Complex Networks, the Ad Council, CDC launch shareable safety tips, as COVID-19 cases continue to rise throughout the country
December 9, 2020
Now in its 16th year, this successful campaign has contributed to the more than 870,000 children and youth that have been adopted from the U.S. foster care system
December 8, 2020
Broad coalition convenes to promote welcoming attitudes and actions in communities across America
December 3, 2020
With many Americans not yet committed to getting a COVID-19 vaccine when available, leaders in communications, policy and health unite to create a research-driven public education campaign
November 23, 2020
National integrated effort, created by dentsumcgarrybowen, to provide information and resources at new website that will help Americans address mental health challenges
November 23, 2020
New partnership kicks off with a fully integrated PSA promoting diversity and inclusion
November 18, 2020
Research indicates COVID-19 had a nominal impact on rate of loneliness worldwide but significantly increased unhappiness; Younger people (ages 18-34) are more than twice as likely to suffer from loneliness, compared to adults 55+
October 20, 2020
Hayley Romer, Chief Revenue Officer and Publisher of The Atlantic, is Named Secretary of the Board
October 15, 2020
Many Americans--including nearly 40% of Black and Latinx/Hispanic adults in the U.S.--are undecided about flu vaccination this season; experts warn a severe flu season during COVID-19 could be devastating.
October 6, 2020
New Public Service Advertisements (PSAs) Highlight the Importance of Fathers Being There for Their Kids
September 23, 2020
Mass marketing campaign addresses voter registration crisis due to COVID-19 and encourages civic engagement
September 17, 2020
With an unprecedented surge in gun sales and increased mental health challenges amid COVID-19, Brady and the Ad Council release new "End Family Fire" PSAs to highlight risks of suicide with unsecured firearms in the home
September 16, 2020
New research from and Seize the Awkward reveals that amid coronavirus nearly half of college (46%) and high school (47%) students feel anxious about returning to school or campus, and only a quarter feel optimistic about doing so.
September 10, 2020
New She Can STEM PSAs Celebrate Experimentation, Encourage Girls to “Dare to STEM”
September 3, 2020