Our Mental Health Initiative
And we are at a tipping point. The federal government and many other organizations across the U.S. have made mental health a priority and are addressing the numerous systemic challenges that exist, and now we must collectively change the way we, as a country, view mental health.
If you or someone you know needs help, refer to this list of additional resources or call the Suicide & Crisis Lifeline at 988 for 24/7 free and confidential support.
4 in 10 AdultsReported anxiety and/or depression symptoms in 2021, a fourfold increase from 2019.
Black and Latine communities report even higher at 48% and 46%, respectively.
56% Of Young AdultsReported symptoms of anxiety and/or depressive disorder during the pandemic.
95% Of EmployeesTake time off due to mental health issues but cite another reason.
The new effort will unite brands, marketers, media companies and nonprofits. The initiative encompasses current campaigns below and new efforts to meet the needs of multiple audiences.
The Huntsman Mental Health Institute has made a lead $15 million contribution to the initiative.
Middle School Mental Health
Sponsor: Pivotal Ventures
There is a mental health crisis among our country’s youth. Young adolescents are experiencing increased rates of mental health challenges and youth of color, in particular, face the additional trauma of systemic racism and greater challenges in accessing the support they need. Sound It Out helps parents and caregivers have meaningful conversations with their middle schoolers about emotional wellbeing.
Teen and Young Adult Mental Health
Sponsors: The Jed Foundation, American Foundation for Suicide Prevention
Seize the Awkward empowers young adults to help friends who are struggling with mental health issues (and who may be at risk for suicide) by encouraging them to consistently start and sustain conversations about mental health with their friends.
Veterans Crisis Prevention
Veterans are at higher risk for suicide compared to the general population. But there is hope—resources are available and suicide is preventable. The new national Veterans campaign, "Don’t Wait, Reach Out," encourages Veterans to reach out for help before their challenges become overwhelming or reach a crisis point.
Coming Soon: New Campaign For Adults
Mental health is a state of mental well-being that enables people to cope with the stress of life and it impacts our ability to shape the world around us.
Workplace Mental Health
A Conversation About Mental Health with Tabitha Brown
Date: February 26
Time: 8:30AM PT / 11:30AM ET
Toolkits For Communities
We are developing robust toolkits that will provide a broad range of information including facts sheets, messaging guidelines, and shareable downloads. Stay tuned for these resources.
Our Expert Advisory Group
An esteemed panel of audience and issue experts offers strategic guidance during the development of the mental health initiative to ensure our work is sensitive, culturally relevant and rooted in clinical expertise.
Check out a few of our mental health partnerships.
We Can Make A Difference
By bringing together the worlds of communications, media, business and public health, we have the opportunity to fundamentally shift the way our country thinks about mental health. We can make a lasting impact today and for generations to come.