Impact

According to a recent Ad Council study, 95% of employees take time off due to mental health issues but cite another reason.

In 2021, Hue, a tech-enabled community platform and culture consultancy, released their inaugural report, Unsafe, Unheard, Unvalued: A State of Inequity, which included powerful statistics that showcased the inequities experienced by employees of color across several dimensions of the workplace. After the release of their second annual report in 2022, Hue founder Fahad Khawaja summed up the findings in a guest post for our blog: “How to Future-proof Our Companies and Communities as the Great Resignation Continues.”

STARs are all around us, the more than 70 million workers in the U.S. who are “skilled through alternative routes” (STARs), rather than via college degrees, and they make up 50% of the U.S. workforce.

In the past five years, the Ad Council’s digital team has conducted more than 250 studies for a wide range of campaigns with our partner Feedback Loop. These studies have complimented our other methods of research: focus groups, moderated UX research and communications checks, to name a few.

Who do Americans turn to as messengers of real, unbiased, trustworthy information around today’s most pressing social issues—particularly in a time when concerns around misinformation and fake news are at an all-time high?

According to a recent Ad Council study, 49% of Americans 16 to 65 years old say they have a mental health condition, and of that group, only 48% are getting help or treatment. As the importance of prioritizing mental health for all increases, so does the need for leaders in the industry to use the power of communications to provide communities with the tools they need.

Among the greatest needs nonprofits have today are the tools to tell their story. There are nearly two million 501C3 organizations in the U.S. alone—all yearning for increased attention around their important causes. Unfortunately, most nonprofits too often lack the resources and expertise to effectively illustrate their positive impact—as well as access to diverse storytellers with the lived experience to tell their stories authentically.

Young voters now make up a third of the electorate, and their voting power will only continue to grow as more Gen Zers come of voting age. But more important than eligibility is the question of turnout: Will this vocal generation head to the polls for the midterms this November?

For the first time since the rollout of the COVID-19 vaccines, people in the United States are now able to get an updated booster shot specially formulated to strengthen immunity against the original coronavirus strain and also protect against the newer Omicron variants that account for most of the current cases. As new variants of the virus emerge, updated boosters are intended to provide optimal protection against COVID-19 and address waning vaccine effectiveness over time.

In recent months, there’s been a notable evolution of user personalization in tech. The extent to which a user’s experiences can be personalized is expanding more than ever–across more traditional means and into the metaverse–and this expansion creates new opportunities to inspire action and drive change.