Discovering Nature

Since 2009, the Ad Council and USDA Forest Service’s Discover the Forest campaign has encouraged parents and caregivers to take their families out to the forest to experience and reconnect with nature. Our new creative work highlights the power of music to inspire meaningful experiences in nature, where families can deepen their connection with each other and the outdoors.

The campaign has developed new music created especially to inspire Black and Latine parents and caregivers to “feel the beat of nature” and experience the outdoors firsthand with their families, whether in a forest, local park, or urban green space.