Family in football outfits
Community

Adoption from Foster Care

Thousands of teens in foster care are waiting for the love and support from a family, but unfortunately almost 20,000 young people leave foster care without a family every year. Families that adopt teens provide them with stability during a critical period in their lives. Teens that have been adopted are more likely to graduate, go to college, and be more emotionally secure than their peers that have ‘aged out’ of foster care without the security and encouragement of family.

Inspired by real families’ stories, this honest and heartfelt campaign reveals the remarkable value of adoption for both teens and parents. With the tagline, “You can’t imagine the reward,” these emotional messages reassure prospective parents and inspire them to consider adopting a teen.

This successful campaign has contributed to the more than 900,000 children and youth that have been adopted from the U.S. foster care system since 2004.

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Sponsors
U.S. Department of Health and Human Services' Administration for Children and Families, U.S. Department of Health and Human Services? Administration for Children and Families, AdoptUSKids
Agencies
The Barbarian Group, Wordsworth & Booth, Ad Council Creative Studio, Durable Goods, KBS, Warner Bros.

Assets

Television
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Radio
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Banner Print
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Out Of Home
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Online Video
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Live Announcer Copy
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